SYB is an expert hospitality agency led by Mark Broadbent. With a food-obsessed career spanning an impressive three decades, he brings a wealth of experience, a deep understanding of the industry and his team of experts…
The Boss
Mark Broadbent
-
Honed his skills in a diverse range of culinary environments, including 5-star hotels, 2-Michelin-starred restaurants, gastropubs, and exclusive members' clubs. London's prestigious Bluebird Restaurant stands as one of his many success stories.
His advisory services encompass menu development, culinary training, operational efficiency, and enhancing guest experiences.
Works closely with clients to understand their unique goals and challenges, crafting bespoke strategies that drive success and elevate their culinary offerings to new heights.
Executive Head Chef
Barry MacMillan
-
Barry possesses unparalleled knowledge and expertise in operations management.
His most recent role as Executive Chef and Account Manager for one of the largest multi-site catering contracts in London, highlights his ability to handle complex operations on a large scale.
His approach is centred around identifying inefficiencies, eliminating waste, and enhancing productivity with an emphasis on communication and relationship building.
Finance
-
Rob’s hospitality background includes owning a chain of gastro pubs and being a founder of a renowned event catering company.
Worked with some of the finest luxury brands. His exposure to high-end clientele and their expectations has sharpened his understanding of the elements that contribute to success in the hospitality industry.
Rob possesses an intimate knowledge of what truly makes a business thrive. He has a keen eye for identifying opportunities for financial growth, streamlining operations, and enhancing customer experiences
Rob Voce
Strategy & Projects
-
Vic specialises in optimising business operations and driving profitability.
Trained as a project manager and policy advisor in Whitehall. This background equips her with a keen ability to analyse complex business landscapes and develop effective solutions.
Transferred her skills to the hospitality industry nearly 10 years ago, and is on the Board of Directors at a large contract catering company.
Vic's primary focus lies in the often-overlooked aspects of business operations. From scrutinising financial metrics to optimising supply chain logistics, she ensures that businesses are set up for sustainable growth and profitability.
Vic Leaver
Health & Safety
HR
Front of House
-
Roxana has a real passion for continual improvement in the fast-paced world of front-of-house operations.
Her educational background in International Economic Relations provides her with a well-rounded perspective on business management and financial acumen. This, combined with her expertise in hospitality, positions her as the perfect advisor to optimise front-of-house operations.
Roxana continually stays updated on industry trends and best practices, ensuring that her advice remains relevant and impactful.
She has successfully built front-of-house departments from scratch and implemented procedures that align with the specific requirements of the business. In her most recent position, she oversees large front-of-house teams for a multi-site operation, showcasing her ability to manage and optimise operations on a significant scale.
Roxana Palamariu
Events
Charlotte Green
-
Charlotte began with a strong foundation—a BA Hons in Event Management then embarked on a successful career working with some of the world's most renowned luxury brands and tech companies. Her portfolio is a testament to her expertise in delivering exceptional events that captivate audiences and leave a lasting impression.
In addition to events management, Charlotte has experience of managing large and varied operations teams. With her leadership acumen, Charlotte effectively manages teams, ensuring streamlined workflows, effective communication, and a shared commitment to excellence.
Charlotte brings her wealth of knowledge and expertise to provide insightful advice and solutions. Her approach is collaborative and client centred. Taking the time to understand your unique business goals, brand identity, and target audience.
By aligning tried and tested strategies with your vision, Charlotte will develop tailored solutions that optimise operations, enhance client experiences, and drive business growth.
Head Chef
Tom Ratcliffe
-
Head chef Tom not only manages kitchen teams at Meta but also passionately engages in recipe development. His journey, including culinary adventures across Australia & New Zealand & stints in Melbourne & Queens Town’s vibrant restaurants, reflect a diverse & enriching background.
Head Chef
Nico Rivelli
-
Head chef Nico orchestrates culinary excellence in the largest restaurant at the Meta offices. With a rich background as an executive chef, for a private members club, he brings a wealth of expertise to the kitchen. Nico’s leadership extends beyond managing teams; he’s the creative force behind innovative menu concepts.
Head Chef
-
Head chef Billy is not just about leading kitchen teams he conjures up tasty menus for every season. With a noteworthy stint as a sous chef at Madison St Paul’s, Billy brings a wealth of experience to the team.
Billy Stevens
Head Chef
Damion Autrey
-
Head chef Damion is an accomplished chef in contract catering, expertly managing everything from menu creation to kitchen coordination. Damion previously worked at the iconic Shakespeare Globe Theatre restaurant & brings a fusion of flavours to the table.
IT & Tech
Martin Holder
-
Martin completed a number of roles at IT Manager and Director level in a range of companies before setting up Holder IT 25 years ago, to specialise in offering IT infrastructure services to smaller businesses. This has been very successful and the company enjoys a first class reputation for excellent value, personal service and concise advice.
Martin’s experience working at the different levels within the IT industry allowed him to gain keen insight into both the technical and commercial aspects of IT and how daunting these can be for the layman. He uses that knowledge to ensure technical features are explained very clearly in a way that anyone without technical knowledge can understand, with investment costs fully justified; his patient and persistent approach always comes up with a solution that is durable and works.
Martin’s first degree (MA) from St Andrews University was in a non-technical subject, but after a period in the IT industry he achieved by post graduate studies at Stirling University Business School an MBA heavily focussed on IT infrastructure, and has completed many further courses with Microsoft and other major IT players especially in the cyber-security arena. This track record demonstrates his recognition of the need for continuing professional development in a rapidly changing industry.
More generally, Martin has gained a wealth of commercial experience and understanding as director of a business over the years, dealing at the front line with both strategic and day to day issues as they arise; he enjoys and finds personally rewarding using that knowledge and insight to help others tackle and resolve commercial challenges.
Project
Co-ordinator
Louise O’Donnell
-
Louise, our project coordinator, efficiently handles all enquiries and manages accounts, effectively overseeing the office’s daily operations. Nothing gets past her!
Brand & Comms
Victoria Preston
-
With over 10 years of experience in senior-level digital communications, Victoria is our go-to expert for all your digital needs.
Victoria's journey in the digital world began with a degree in Philosophy and Logic from Kings College, London, where she honed her analytical and critical thinking skills. Armed with a strong educational foundation, she embarked on a career that would combine her passion for communication with cutting-edge digital technologies.
As a Squarespace Circle Member and Squarespace Expert & Speaker, Victoria possesses extensive knowledge and expertise in leveraging the power of Squarespace, a leading website-building platform.
Victoria understands that a successful digital strategy extends beyond just having a visually appealing website. It requires a cohesive and compelling brand identity that resonates with your target audience.
Finance
Ben Wilmot
-
Ben has specialised in funding to the hospitality, leisure and retail sectors for over 20 year providing finance to household name brands all the way through to owner operator businesses.
Ben trained as a chef and eat, sleeps and breathes the restaurant industry. Understanding how the sector works along with how finance companies work, means that he can package and present his clients’ requirements to lenders with a very high success rate.
Ben is director of BW Finance which is an appointed representative of one of the biggest finance brokerages in the UK. This means he has access to more lenders than most finance companies and can find a solution to any type of funding requirement.